Oddity Hydrating Soft-Focus Brightening Primer

Product Description:

Design Concept:

Inspired by the delicate texture of yogurt, the Oddity Hydrating Soft-Focus Brightening Primer combines skincare benefits with seamless makeup application. Infused with hyaluronic acid + allantoin, it delivers a dewy, second-skin finish while keeping dryness at bay. Its "adaptive" formula effortlessly blends into pores, ensuring a natural, filter-like glow without stickiness or caking.

Key Benefits:

✔ Smart Color-Correcting – Dual-toned pigments adapt to both warm & cool undertones, neutralizing discoloration for universal wear.
✔ Pore-Blurring & Light-Diffusing – Micro-fine particles scatter light to soften imperfections, mimicking "perfect skin" with zero mask-like heaviness.
✔ Buildable & Breathable – Ultra-smooth, blendable texture layers evenly without patchiness—ideal for sheer to medium coverage.
✔ Skincare-Infused – Hydrating hyaluronic acid and soothing allantoin prevent tightness, leaving skin plump and supple all day.

For Who?

• Anyone seeking a natural, no-makeup makeup look
• Dry/combo skin types craving hydration + subtle luminosity
• Those with enlarged pores or uneven texture wanting a soft-focus effect

Weight:

3.8ml (Travel-friendly size)

How to Use:

1. Apply a pea-sized amount to cleansed skin after moisturizer.

2. Gently pat or blend outward with fingers/a sponge for weightless diffusion.

3. Layer under foundation or wear alone for a your-skin-but-better finish.

Storage:

Keep in a cool, dry place. Tighten lid after use to preserve freshness.

Brand Story:

Oddity redefines makeup as skin-first artistry. We fuse innovative textures with skincare science to create products that enhance (never mask) your natural beauty. This primer embodies our philosophy: "Flawless shouldn’t feel like a filter—it should feel like you."