Cold N Wild Optical Illusion Eyeshadow – #Great Burn

Design Philosophy
Inspired by the optical illusions created by light and shadow, WET N WILD presents a groundbreaking eyeshadow that transforms with every angle. "Great Burn" captures the intensity of a smoldering flame reimagined through a cool, contemporary lens, merging striking color depth with mesmerizing play of light for dynamic, multi-dimensional eye artistry.

Key Features

• Intense Color Payoff – A highly pigmented red with a subtle magenta base delivers vibrant, full-coverage color in a single swipe, designed for maximum impact.

• Cool-Toned Luxury Finish – The unique cool undertone ensures a bold yet wearable statement, flattering a variety of skin tones without veering too warm or brassy.

• Velvety Smooth Texture – Formulated to feel soft, blendable, and comfortable on lids, it applies effortlessly and builds seamlessly without patchiness.

• Multi-Dimensional Shimmer – Infused with optical-grade reflective particles that catch light to create depth and a dazzling, illusion-like effect on eyes.

Who Is It For? 

• Makeup enthusiasts seeking bold, standout shades for editorial or evening looks.

• Cool-toned makeup lovers looking for a statement red that complements their complexion.

• Adventurous wearers ready to experiment with high-impact, dimensional shimmer.

• Anyone who values richly pigmented shadows with a smooth, blendable texture.

Net Weight
1.4g 

How to Use 
Apply with a flat eyeshadow brush for intense color placement, or blend with a fluffy brush for a softer diffused look. Use damp for higher metallic impact. Pairs beautifully with neutral mattes in the crease or as a bold eyeliner when applied with an angled brush.

Storage Tips
Store in a cool, dry place with the lid securely closed. Avoid exposure to direct sunlight or humidity to maintain texture and shine integrity.

Brand Story
WET N WILD believes that high-quality makeup should be accessible to all, without compromising on creativity or performance. For decades, we’ve empowered beauty lovers to express their individuality through innovative, trend-forward formulas at an unbeatable value. "Great Burn" is a testament to our commitment to bold color, groundbreaking texture, and the freedom to play—and slay—with confidence.